Mastering the Art of Planning an In-Person Advocacy Conference-Mastering the Art of Planning an In-Person Advocacy Conference

Mastering the Art of Planning an In-Person Advocacy Conference

Video Transcription

Video Summary

This presentation by Donna Mask and Colleen Bagnasco guides attendees in planning and executing an in-person advocacy conference, emphasizing the importance of engaging with lawmakers to advance organizational priorities. They cover essential topics such as selecting an optimal date and venue in relation to Congress's session schedule, budgeting, registration, and logistics. They also discuss developing key advocacy issues by aligning them with membership concerns and current political landscapes.<br /><br />The speakers share strategies for effective advocacy engagement, emphasizing unified messaging and storytelling. They suggest creating attendee workbooks and leave-behind fact sheets for lawmakers. Additionally, the importance of scheduling tools, social media buzz creation, and post-conference follow-ups are highlighted to maintain momentum and measure conference impact. The presentation concludes with the reinforcement of planning details and the significance of continued engagement beyond the conference.

Keywords

advocacy conference

lawmakers engagement

unified messaging

conference logistics

social media buzz

post-conference follow-ups