Ways to Use Social Media to Educate Patients and the Public-SOCIAL-MEDIA

Video Transcription

Video Summary

The presentation, led by student Doctors Rebecca Wolf and Stephanie Koblitz from the Student Osteopathic Medical Association, explores the potential of social media in enhancing patient and public education. It highlights social media's ability to communicate clear, concise health messages swiftly and cost-effectively, broadening the reach to diverse socioeconomic groups. The CDC's use of social media for health messaging underscores its importance. Effective communication should be personalized, relevant, and delivered repetitively by trusted sources. The presentation introduces the American Osteopathic Association's Social Media Toolkit, providing resources for osteopathic physicians to utilize social media responsibly.

Keywords

social media

patient education

osteopathic physicians

health communication

Social Media Toolkit